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    Monday, October 2, 2017

    Journalist Faye D’Souza: Rising star of Indian TV news


    On June 9, in an episode of Mirror Now's prime-time show, anchor Faye D'Souza suddenly found discipline a guest. The theme for the debate that night was sexism and women were controlled by what they wore. One of the panelists, an angry Maulana, added a comment to D'Souza: Why would not she work in underwear? Then he would surely find the equality between men and women of whom he spoke.
    D'Souza smiled, shook her head, calmly, and spoke for two minutes in a firm voice, "I hope you will irritate me." He expects I trigger an attack and I will lose control of my board and forget how I do my job. Let me tell you, Maulanaji, I've seen many like you. I'm not afraid of you, I'm not threatened by you, I do not feel bewildered by you.
    Maulana's comment and D'Souza's response soon became a virus video and jumped to the immediate fame of the social media. So a new channel - Mirror Now - had arrived. Thanks to the video, an audience that was tired of the aggressive male members of the discussion on TV, someone found someone who could finally see in the Primetime News.
    "Many people ask me why I have not lost my temper," said D'Souza, recalling the episode in his lower Parel office. She smiled. "Because it was funny!" It was just another working day for the 35-year-old. "If you had been working in an industry in India, it is a big challenge not to see your gender or what you are wearing or what you look like, or whether you are emotional or when you are strong, we have sent in all these things have been through all these things, I've read it-someone who is trying to throw me out of my game because it's very similar to women. "


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    Before the flood

    D'Souza, a relatively unknown face on television journalism until a few months ago, has gone with a great game. It was released as the face of the Times Group Channel, Mirror Now, when it was released in its new form in April. Compared to the advertising campaigns of his sister channel Times Now, the promotions of Mirror Now were few and silenced. But one video became viral, and then another, and suddenly there was the unspeakable that was called Boost.
    "In fact, I am pleasantly surprised," said D'Souza of his growing popularity. "Even now, when someone comes to me and says," Oh, I like your show, "or" I see your show, "I'm always a bit surprised, I'm not used to love the channel that receives the team what I recommend, I am very grateful for it. "
    D'Souza, who grew up in Bengaluru and studied journalism at Mount Carmel College, received his first job from the camera on CNBC TV18 in 2003. He continued to report on investment funds, insurance and consumer issues before moving on to ET Now went as a personal finance editor in 2008 (a position she still has).
    D'Souza has a precise and measured way to speak and a voice that he would have once displayed in the radio waves. For two years he read the news of All India Radio in Bengaluru when he was at school. "I always feel that I would work well with voice rather than face," he said, laughing. This joke, to have a face for the radio, hung in the air.



    But there is no news on the radio, and as soon as it hits the TV, the attraction was inevitable and inevitable. "What happens to live television is speed, the fact that it is about thinking about the feet," he said, snapping his fingers. "You have your research on the table, but to be able to ask the right question or ask the question correctly or call someone when they are lying, which implies, only be able to immediately I think there are very few things to compare with this kind of rush. "D'Souza commands a team of 50 journalists on the Mumbai channel, a relatively small number compared to the staff of most other channels. Mainly, Mirror Now is now based on ET Now sibling channels for production support and the Times Now reporting network. Their primetime show Urban Debate was born in MagicBricks Well, the former Avatar focused on real estate channel. From the consideration of the concerns of the shoppers, the show is designed to focus on the concerns of homeowners - things like Bijli, Paani, Sadak or electricity, water and roads - and this prospect has endured."Our goal is to choose topics that affect as many people as possible," said D'Souza. "We want to be able to choose a topic in which people are not only interested but also affected. It must be of journalistic value and the goal with every show is to spread clear information to the public can make decision ".


    For the people

    Often criticized because it is too sharp, stellar schedule debates show channels along similar channels, with shaken heads and fast screen text. Anchors were increasingly viewed as schismatic as left or right in their political inclinations.
    D'Souza says that Mirror is now deliberately trying to avoid the great political development or nationalist debate of the time rather than to examine the smaller and more specific concerns.
    "The mandate is to focus on the citizens," he said. "Because we now recognize that when you look at the primetime news, many of them are very nationalist ... We have a Times Now in the system that makes nationalist stories and concentrates on national history and the national anthem and there is also a need to focus on citizens' questions. "
    In fact, Mirror Now is isolated concerns: the importance of blocking children in cars, the impact of goods and services tax on ordinary citizens, the history of fuel prices, the government's inability to deal with natural catastrophes and poor civilian services.
    Is the channel deliberately trying to attract a different audience than the right demographics that Times Now might favor? "I do not see ourselves as rights or not," said D'Souza. "After the rain, when Mumbai is flooded and you've been stuck in your car for 10 hours on your way home, you're not going to be damned if it's a problem for the right or left.


    D'Souza credits his business journalism fund to give him an angular perspective on questions.
    "The way I see what we are doing in the mirror Now is as a consumer because you pay tax, and if you pay taxes, you expect a certain service in exchange for your government and if you do not receive that service that is a problem consumers, "he said. "If something goes wrong, I see it as a normal citizen, I am not interested in the political party because I do not have an alliance with any political party ... I think this is the refreshing change, it is the change that the People. "
    Avkash Jadhav, a former Mumbai city guard who appeared as Shiv Sena's interrogator, was often on the receiving side of D'Souza's difficult questions, but he only had good things to say about the channel.
    "Faye was highly rational and objective in choosing their topics for the debate ... there was a balance," he said. "There is a lot of consistency when they get into trouble, they follow him very strictly.
    "The best part of Faye is that she goes to the merits of the case," said Abha Singh, a Mumbai-based lawyer who was often invited to Mirror Now's TV panels, as well as Times Now and News X. appropriate level of aggression and is committed to the subject. "Most panelists were also pleased to note that they were able to speak and listen to a normal decibel level - in the early months of the program there was even a buzzer that went out and signaled the end of a speaker at the Line."We have a team that informs the participants in advance and says:" You know what, we do not scream, and everyone will have the same time to talk, "said D'Souza.According to D'Souza, the station expects a break-even point in October, six months after the relaunch, and has exceeded the internal ratings and advertising targets. The pillow, which is part of the Times Group, has certainly helped. "We have enormous luxury because the network already has Times, so I do not have to compete with anyone," said D'Souza. "We are not racing at the last minute to get it in front of someone else, we are a very cost-effective channel, so we do not have so much pressure to gain a lot of advertising, and that gives us editorial freedom."


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    Item Reviewed: Journalist Faye D’Souza: Rising star of Indian TV news Rating: 5 Reviewed By: Bhaskar Banerjee
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